That's how most of your marketing and sales messaging sounds like to your customers. You're bombarding them with buzzwords and features that make you sound like you're selling spaceship parts instead of solving real problems.
Here's the costly part: while you're patting yourselves on the back for your 'innovative' Turbo Growth Encabulator 3000, your customers are scrolling away. Every scroll-away is a lost opportunity, and those add up. In essence, you're paying a premium to actively lose business.
The solution? Listen to your customers. I’m serious. It’s really that easy. You’re already cold calling them and getting support emails. You just need to actually start listening to your customers. Understand their pains, their challenges, and what outcomes they're after. Then, repeat their own words back to them.
When you make this shift, not only will your customers feel understood but they will actually understand how you can help them. And when customers feel understood, they stick around. They convert. Your business grows.
No one cares about your turbo encabulator or how many pre-famulated amulites or unilateral phase detractors it has.
Be the clear voice that cuts through the noise in your customer's world.
That's not just good communication, or marketing, or sales; that's category defining leadership.
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